CASE STUDY
Harry Reid Airport
Campaign: Asembia 2026
ADVERTISING
PROJECT OVERVIEW
Paysign, Inc. attends Asembia Summit every year. Since 2022, our marketing efforts have ramped up, solidifying our spot in the pharmaceutical industry with catchy marketing campaigns and recognizable swag. For 2026, we wanted to push these efforts further by grasping our audience attention at the first point of contact, Las Vegas’ Harry Reid airport.
TIMELINE
PROJECT DETAILS
Annually, Harry Reid Airport handles nearly 55 million passengers, which expanded our reach to the every day traveller. We handled this by creating a strategy for each point of contact:
Terminal 1 – Stop 1: Rotunda, Stop 2: Spectacular, Stop 3: Baggage Carousels, Stop 4: Transportation
Terminal 3 – Stop 1: Baggage Carousels, Stop 2: Transportation
ANIMATION
Only a select few ads allowed motion, so the opportunity was taken in full. The animated ads were designed to showcase elements of our city to welcome first timers an seasoned veterans alike.
FINAL ADS
Six digital ad placements across Terminals 1 and 3 at Harry Reid International Airport, timed to coincide with Asembia’s AXS26 Specialty Pharmacy Summit (Apr 26–30). Ads featured QR codes linking to Paysign’s Rx Solution microsite via Bitly short links with UTM tracking.
